Step-by-step research approach
AQ Rate possesses all the necessary skills and tools for both data collection and results processing to conduct all types of surveys, both qualitative and quantitative, whether face-to-face (CAPI/CASI), by telephone (CATI), or via the internet (CAWI).
Our approach is based on a rigorous and flexible methodology, starting with a clear definition of research objectives, followed by the selection of the most appropriate data collection techniques and sampling design. Questionnaires and interview guides are carefully developed and tested to ensure data quality, and the results are analyzed using robust statistical and analytical methods to deliver reliable, actionable insights.
1st Step : Define goals
Clarifying what you want to learn and the context.2nd Step : Solution Selection
Identify the best approach according to your goals.3rd Step : Create the survey
Draft, test, and adjust the questionnaire.4rd Step : Collect data
Conduct survey and interpret results for accurate insights.Our multiple solutions
Advertising & Communication research
Audience research
Audience currencies, coverage & ratings, media/touchpoints exposure, simultaneous media usage, etc.
Branding
Awareness, image, equity, positioning, reputation, recommendation (Net Promoter Score), etc.
Satisfaction & Loyalty
Monitoring of customer/employee/stakeholder satisfaction & loyalty to the brand/employer/corporation, etc.
Usage & Attitudes
Product/service usage and consumer attitude towards the category/the brand
Segmentation & Profiling
Shopper research & Customer experience
Innovation & Adoption
Introduction of a new product/service/category/name/start-up/scale-up, etc.
Renault
Do you have a specific question or would you simply like to discuss one of your projects ?
From the analysis of the customer issue and the formulation of a methodological recommendation to the processing and analysis of the results, including the drafting of the questionnaire and the data collection, every stage of a survey is totally manages internally , whithout the support of any third-parties.
They trust us !
Since 2012, AQ Rate has been helping companies gain data-driven insights that give them a clearer, sharper understanding of their market
