Step-by-step research methodology
AQ Rate possesses all the necessary skills and tools for both data collection and results processing to conduct all types of surveys, both qualitative and quantitative, whether face-to-face (CAPI/CASI), by telephone (CATI), or via the internet (CAWI).
Our approach is based on a rigorous and flexible methodology, starting with a clear definition of research objectives, followed by the selection of the most appropriate data collection techniques and sampling design. Questionnaires and interview guides are carefully developed and tested to ensure data quality, and the results are analyzed using robust statistical and analytical methods to deliver reliable, actionable insights.
1st Step : Define goals
Clarifying what you want to learn and the context.2nd Step : Solution Selection
Identify the best approach according to your goals.3rd Step : Create the survey
Draft, test, and adjust the questionnaire.4rd Step : Collect data
Conduct survey and interpret results for accurate insights.Types of market research provided by AQRate
A quantitative research approach
At AQ Rate, our quantitative approach is based on rigorous methodologies and reliable data in order to support organisations at every stage of their decision-making process. We conduct ad hoc studies to address specific, one-off issues, tracking studies to measure the performance of actions or indicators over a defined period, and continuous monitoring systems to observe changes in markets and behaviours over time. In addition, our express studies provide rapid responses to urgent issues without compromising on the quality and reliability of the results.
Thanks to our use of Askia, a high-end research software, we ensure robust data collection, precise analysis, and full methodological control.
A qualitative research approach
At AQ Rate, our qualitative research approach is designed to explore motivations, perceptions, and behaviours in depth. We conduct focus groups to stimulate discussion and uncover collective insights, in-depth interviews to gain detailed and nuanced individual perspectives, and observation to capture real-life behaviours and interactions. In addition, our desk research combines existing data sources, studies, and market intelligence to enrich analysis and provide contextual understanding.
AQ Rate collaborates with a renowned qualitative research agency, Egerie Research, an independent Belgian agency recognised for its expertise. This partnership strengthens our qualitative capabilities and ensures high standards of methodological rigor and insight quality.
Our multiple solutions
AQ Rate offers a wide range of solutions designed to help clients better understand what they aim to analyze in depth. Through advanced analytical tools and tailored methodologies, AQ Rate enables the identification, exploration, and in-depth analysis of key data and indicators. These solutions provide a clear and structured view, supporting informed decision-making and performance optimization aligned with each organization’s specific objectives.
Advertising & Communication research
Audience research
Audience currencies, coverage & ratings, media/touchpoints exposure, simultaneous media usage, etc.
Branding Research
Awareness, image, equity, positioning, reputation, recommendation (Net Promoter Score), etc.
Loyalty Research
Monitoring of customer/employee/stakeholder satisfaction & loyalty to the brand/employer/corporation, etc.
Behavior Insights
Product/service usage and consumer attitude towards the category/the brand
Segmentation & Profiling
Shopper research
Innovation testing
Introduction of a new product/service/category/name/start-up/scale-up, etc.
Renault
Powered by Askia, expert research software
To conduct its studies, AQ Rate relies on Askia Suite, a leading marketing research solution that guarantees rigorous, secure and methodologically controlled data collection.
Do you have a specific question or would you simply like to discuss one of your projects ?
From the analysis of the customer issue and the formulation of a methodological recommendation to the processing and analysis of the results, including the drafting of the questionnaire and the data collection, every stage of a survey is totally manages internally , whithout the support of any third-parties.
They trust us !
Since 2012, AQ Rate has been helping companies gain data-driven insights that give them a clearer, sharper understanding of their market
