Advertising Sector Market Research
AQ Rate supports agencies at every stage of the advertising lifecycle, from strategy and creation to campaign launch and performance optimization.
Strong need for market research
Media and advertising agencies require continuous research to understand audience behaviors, media consumption, and campaign effectiveness in an increasingly fragmented and fast-moving media landscape.
Diversity and innovation pressure
A wide variety of media channels, formats, and advertising solutions, combined with constant innovation, pushes agencies to regularly test media strategies, creative assets, and communication positioning.
Proven expertise of AQ Rate
AQ Rate has supported media and advertising agencies in designing, optimizing, and successfully delivering communication and media strategies for their clients.
Exemples of uses for an advertising study
AQ Rate supports agencies at every stage of the campaign lifecycle, from strategy and planning to launch and long-term optimization.
Talk to us about your advertising research needs
Creative concept testing
Evaluating ideas, scripts, visuals, and storyboards before production.
Message and claim testing
Assessing clarity, credibility, and relevance of key messages.
Pre-testing advertising executions
Measuring attention, comprehension, recall, and persuasion prior to launch.
Campaign performance tracking
Monitoring awareness, recall, brand impact, and engagement during and after campaigns.
Media and channel effectiveness
Evaluating the performance of channels (TV, digital, social, OOH, print).
Target audience insights
Understanding audience attitudes, motivations, and reactions to advertising.
Brand impact and equity measurement
Assessing how advertising influences brand image and positioning.
Cross-market campaign evaluation
Ensuring consistency and effectiveness across countries or markets.
Post-campaign evaluation and optimization
Measuring ROI and identifying levers for future improvement.
