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AQ Rate is a research agency specialized in quantitative market studies: we conduct opinion surveys, assess the effectiveness of advertising campaigns, measure brand awareness and image, test concepts, analyze customer satisfaction and experience and manage barometers.

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AQ Rate operates its own proprietary online access panel, InternetPanel.be, a community of Belgian citizens and consumers who voluntarily share their opinions to help brands and society evolve. Created in 2001, the panel includes about 100,000 active members and is representative of the Belgian online population. It is used exclusively for AQ Rate’s market research projects, with no data transferred to third parties, and all participation follows a strict double opt-in process. Recruitment is conducted both online (via partner websites) and offline (via CATI/CAPI cross-fertilization). The panel is fully GDPR compliant, with strong emphasis on member loyalty: panelists are contacted no more than once every 6 to 8 weeks, leading to response rates between 5% and 20% depending on topic, survey length, and incentives. The panel maintains a subscription rate of around 35%, churn below 2%, and undergoes a yearly database update with roughly 10% renewal each year.

AQ Rate uses Askia, a comprehensive and flexible software suite designed for market research. Askia allows us to create, distribute, and manage online surveys efficiently, while also handling complex questionnaire logic and data validation. It supports both data collection and advanced statistical analysis, ensuring high-quality, reliable insights. With Askia, we can design surveys tailored to specific objectives, track responses in real time, and generate detailed reports that help our clients make informed decisions. This technology also integrates smoothly with our panel, InternetPanel.be, providing a seamless and GDPR-compliant research process...

Yes, AQ Rate can measure the effectiveness of your advertising campaigns. We use quantitative research methods to evaluate how well your ads reach and engage your target audience, how they influence brand perception, and whether they drive the desired actions or behaviors. By analyzing metrics such as recall, recognition, message comprehension, and purchase intent, we provide actionable insights that help optimize your campaigns.

AQ Rate offers a variety of deliverables tailored to our clients’ needs. We provide detailed reports summarizing key insights and recommendations, tables and cross-tabulations for deeper data analysis, and interactive dashboards that allow real-time exploration of results. All deliverables are designed to be clear, actionable, and visually engaging, helping clients quickly understand the findings and make informed decisions.

Yes, clients can access the raw data from their studies. Using our Askia platform, we can provide the data in commonly used formats such as SPSS or Excel, allowing you to conduct your own further analysis or integrate the results into your internal reporting systems. This ensures full transparency and flexibility while maintaining data quality and confidentiality.

You can reach our customer support team by emailing info@aq-rate.com, calling 32 2-644-56-26, or using the live chat on our website. Our dedicated team is available to assist with any inquiries or issues.

We’re committed to providing prompt and effective solutions to ensure your satisfaction.